PROJECT DESCRIPTION:  Design an engaging and cohesive event identity across media that announces our 2024 Senior Show. It must celebrate the Visual Arts and Graphic Design senior capstone work and experiences. The design must clearly inform, create a call to action, and capture the spirit of PLNU and its graduates. 

EXECUTION: This creative direction looks to one commonality among the Department of Art & Design students—our mascot, the Sea Lions. At Point Loma, we are all part of the Sea Lion family. Using the design principle of gestalt, I combined hand-lettered names that formed the shape of the Sea Lion and layered it on top of a photo of our beloved view of Sunset Cliffs during sunset. This poster showcases the beauty and pride we share in our beloved institution.